THE OPENING QUESTION
A NAME.
THEN WHAT?
Obafemi asks the question at the heart of Name to Brand: “Can my name work as a brand?”
Ola’s first response is another question.
“What’s your full name, and what kind of brand are you building?”OLA ASANI
A name needs context. Who carries it? What do they want to build? Those are the questions that begin the exploration.
- NAME
- Obafemi
- EDITION
- Men’s Edition
- SERIES
- Name to Brand
- WITH
- Ola Asani
