THE SERIES
THE NAME
IS A START.
It tells us what to call you.
It doesn’t tell us everything.
WHY NAMED EXISTS
A PERSON.
A NAME.
AN AMBITION.
A name can come from family, language, faith or a moment in someone’s life. It may hold a history that a stranger would never guess.
NAMED makes room for those stories, then asks what happens when a personal name becomes part of a public identity.
Created and hosted by Ola Asani, the series brings people, culture and the practical work of building a brand into the same conversation.
THE QUESTION WE BEGIN WITH
NAME
TO BRAND.
“Can my name work as a brand?”
Name to Brand is a series within NAMED. It starts with the name someone carries and the thing they want to build.
The answer depends on the person, their audience and their ambition. Sometimes a name stays. Sometimes it changes. We follow the reasoning.
EXPLORE THE EPISODESTHE CREATOR & HOST
OLA
ASANI.
“I help founders build brand names and identities they won’t outgrow.”
Ola Asani is a brand naming consultant and identity designer. NAMED brings his curiosity about names and the people behind them into the open.
EXPLORE OLA’S WORK